It seems not a month goes by without a social media brouhaha involving a high-profile Christian leader. Such was the case when a prominent pastor tweeted about the recent Oklahoma tornado in a manner that seemed to connect the deadly storm to an act of God’s judgment. In between such controversies, insightful blog posts or “retweetable” phrases also go viral. Social media is creating a new class of religious influencers. If you want to watch the modern Christian conversation unfold, just log onto Twitter or check your Facebook feed. The Christian community’s voice has become a substantial one in the social, digital space.
A new Barna study shows that, in the last two years, there has been a significant leap in the number of pastors and churches engaging social media. More than one in five American pastors (21%) say their churches use Twitter, up from only 14% in 2011. Facebook usage in churches has likewise jumped from just over half (57%) to a full seven in 10. Pastors themselves are also engaged in online communication, with nearly one-quarter (23%) who use Twitter, well over six in 10 (66%) who are on Facebook, and over one in five (22%) who have a personal blog.
read the full story at the Barna Group: http://www.barna.org/congregations-articles/628-the-rise-of-the-pastor